Privacy Policy
Last updated: 14th June 2026
Introduction
Vitelio is a wellness and nutrition tracking mobile application owned and operated by Vionov Labs Limited, a company registered in England and Wales. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you use the Vitelio mobile application.
Vionov Labs Limited is the data controller responsible for your personal data. If you have any questions about this policy or how your data is handled, you can contact us at any time using the details provided in the Contact section below.
Data we collect
We collect the information you provide when creating an account and using Vitelio — your name, email, and the health profile values (age, gender, height, weight, goal, and activity level) you choose to share.
Account Information
When you create an account, we may collect:
Email address
Authentication information
Login activity
User account preferences
Authentication may be provided through:
Email One-Time Passcode (OTP)
Vitelio uses email-based authentication via secure one-time verification codes.
Profile Information
To provide personalized nutrition insights, we may collect:
Display name
Age
Gender
Height
Weight
Activity level
Health goals
Allergies and dietary preferences
Profile picture (optional) - Profile pictures you upload are stored locally on your device and synced to our secure cloud database (Supabase) alongside your other account data, so your avatar appears consistently across devices.
Nutrition & Wellness Information
When using Vitelio, you may provide:
Meal photographs
Meal descriptions
Ingredients
Portion sizes
Nutrition logs
Food preferences
Calorie tracking information
Health and nutrition goals
Your meals, scan history, daily targets, and Premium insights are stored so you can review your progress across sessions. This data is associated with your account and used to personalize recommendations and analytics inside the app.
Progress & Tracking Information
We may store:
Meal history
Saved meals
Daily streaks
Progress tracking
Nutrition trends
Premium feature usage
Device & Technical Information
We may automatically collect:
Device type
Operating system
App version
Diagnostic information
Crash reports
Usage analytics
Image uploads for scan analysis
Photos you take or upload for meal scanning are sent securely to our AI provider to detect food items and estimate nutrition. Images are processed for analysis only and are not used to train third-party models or shared with advertisers.
Payment security
Subscription payments are handled by the App Store or Google Play. Vitelio never sees or stores your full card number — only the subscription status returned by the store.
How we use your data
We use your information to:
Create and manage your account
Authenticate users
Provide nutrition analysis
Generate meal estimates
Calculate nutrition summaries
Personalize recommendations
Track progress and streaks
Improve app performance
Respond to support requests
Detect fraud and abuse
Comply with legal obligations
Artificial Intelligence Features
Vitelio uses artificial intelligence technologies to provide:
Meal analysis
Nutrition estimates
Health Score calculations
Smart Recommendations
Health Coach insights
Vitelio Assistant responses
AI-generated outputs are intended for informational and wellness purposes only.
AI-generated results may not always be accurate and should be treated as estimates rather than factual or medical conclusions.
Our Commitment
We use industry-standard encryption in transit and at rest, restrict internal access, and only retain data for as long as needed to provide the service.
Vitelio does not sell personal data to third parties.
You can request deletion of your account and associated data at any time.
We notify users of material changes to this policy in-app.
Users who are uncertain about what information is mandatory are welcome to contact us via hellovitelio@vionovlabs.com.
Global User Privacy Rights:
You have the following rights related to your personal data subject to applicable law:
Access their personal information
Correct inaccurate information
Request deletion of personal information
Delete Account (can be done from inside the app)
Request data portability
Restrict or object to certain processing activities
Withdraw consent where processing is based on consent
Exercise additional rights available under local privacy laws
To exercise any of these rights, contact us using the details below
Links to other websites:
Our website may contain links to other websites that are not owned or controlled by us. Please be aware that we are not responsible for such other websites or third parties' privacy practices. We encourage you to be aware when you leave our website and read the privacy statements of each website that may collect personal information.
International data transfers:
Vitelio is available to users worldwide. To provide our services, your information may be collected, stored, processed, or transferred to countries outside your country of residence, including but not limited to the United Kingdom, European Economic Area (EEA), United States, and other locations where our service providers operate.
Where required by applicable law, we implement reasonable safeguards designed to protect personal information during international transfers, including contractual protections, security measures, and data-processing agreements with trusted service providers.
Depending on your location, you may have privacy rights under applicable laws, including:
UK General Data Protection Regulation (UK GDPR)
European Union General Data Protection Regulation (EU GDPR)
California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
Other applicable U.S. state privacy laws
Canada's Personal Information Protection and Electronic Documents Act (PIPEDA)
Australia's Privacy Act
New Zealand Privacy Act
Singapore Personal Data Protection Act (PDPA)
Other applicable privacy and consumer protection laws
Vitelio does not sell personal information to third parties. We may share information only with trusted service providers and partners necessary to operate, secure, improve, and support our services.
Users wishing to exercise privacy rights may contact us at:
hellovitelio@vionovlabs.com
We will respond to verified privacy requests in accordance with applicable laws and regulatory requirements.
"Where local laws provide greater privacy protections than those described in this Privacy Policy, Vitelio will comply with the applicable local legal requirements."
Third-party service providers:
We engage trusted third-party service providers to deliver core functionality within Vitelio. Each provider is carefully selected and contractually bound to process data only on our instructions and in compliance with applicable data protection laws.
Supabase — cloud database, authentication, and backend infrastructure for storing your account, profile, meals, and settings.
Resend — email delivery service used to send verification codes and transactional emails.
Google (Gemini AI) — AI model provider used for meal photo analysis, nutrition estimation, and AI-powered coaching and recommendations.
Apple Inc. — payment processing for iOS subscriptions via the App Store.
Google LLC — payment processing for Android subscriptions via Google Play.
RevenueCat — subscription management platform used to track subscription status across iOS and Android.
Children's privacy:
Vitelio is not intended for children under 13, and we do not knowingly collect data from them. If we learn that a child under 13 has provided personal information, we will delete it promptly.
Changes to this privacy policy:
We may update this policy from time to time to reflect changes in our practices or legal requirements. When we do, the updated version will be posted here with a revised effective date. We'll also notify you in-app of any material changes.
Legal disclosure:
We will disclose any information we collect, use or receive if required or permitted by law, such as to comply with a subpoena or similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
Where applicable under UK, EU and other GDPR, we process personal data based on:
User consent
Contractual necessity
Legitimate business interests
Compliance with legal obligations
Contact information:
If you have questions about this policy or how your data is handled, reach out — we're happy to help.
Email: hellovitelio@vionovlabs.com
Website: https://vionovlabs.com/vitelio-app
Registered address: 15 Alveston Pl, Leamington Spa, Warwickshire, United Kingdom CV32 4SN